About Us
Why You Should Trust Us
We’ve reviewed hundreds of thousands of products since we launched, and we never recommend something we wouldn’t buy ourselves. We first conduct hours of research and initial product tests before finalizing our top picks within a category. Our editors spend days — sometimes weeks — researching and comparing several different models, reading consumer feedback, studying competitor coverage, calling in products, and hands-on testing across our team.
Our team of expert editors spends more than 400 hours per week researching products, conducting hands-on tests, interviewing industry pros, studying market research, reviewing consumer feedback, and writing up all our findings into digestible yet comprehensive reviews. We don’t use an algorithm or software to choose the products — they’re all hand-picked and researched or tested by us!
We’ll outline all the best options within a category and offer a product comparison so you can make a well-informed purchase that meets your target needs and budget. We’ll also introduce you to the latest, most on-trend items across 10 different verticals (tech, beauty, fashion, fitness, parenting … you name it!) that come researched, tested, and editor-approved. If you haven’t found what it is you’re looking for, then we haven’t done our job.